Are you anxious to export?
Are you actively trying to find new markets and new channels? Are you chomping at the bit to sell outside the US? Do you see export as an new adventure with huge opportunities? Congratulations on your willingness to explore export as a way to grow your business.
Certainly, I have encouraged many companies over the past few years to get started.
However, let us pause for a moment and ask whether being willing is the same as being ready. Being ready financially is critical to being able to supply products, deliver and service that new country’s orders.
More on the differences between being willing and being ready in another post.
In the meantime, I am excited that you are actively engaged in growing your business.
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